Japanese Snacks 101 — The Salty and Savory Snacks of Japan

Do you love the crispiness, the loud crunch, the sharp texture, or the savory aftertaste? Whatever it is that makes you reach for your daily dose of salty snacks, Japan has a lot to offer!

Do you love the crispiness, the loud crunch, the sharp texture, or the savory aftertaste? Whatever it is that makes you reach for your daily dose of salty snacks, Japan has a lot to offer!

Today I’ll tell you about the most popular chips, puffs, crackers, and bits that the Japanese love. They come in quite surprising flavors, so brace yourself and let’s get off on a journey through Japanese savory snacks!

Japanese snacks come in a variety of shapes and sizes

Japanese Chips, Crisps, and Puffs

At first glance, Japan may seem to have a similar selection of packaged chips and crisps to the US. At a second glance, you realize how diametrically different it is.

Sure, there’s always the basic, salted or pizza-flavored potato chips. But the most popular flavor combos in Japan are quite different than what’s offered on western supermarket shelves.

In addition, Japan went far beyond potatoes, corn, and wheat when it comes to crispy snacks. Rice is a well-used ingredient for savory delights, and so are shrimp, squids, and seaweeds.

Potato Chips and Sticks

These basic potato snacks probably exist everywhere in the world – and Japan’s no exception.

Some of the most popular potato chips and puffy potato stickflavors are:

  • のり塩Salt and nori – yep, the seaweed often wrapped around sushi is one of the most popular potato chips flavors
  • コンソメConsommé – named after a savory soup
  • わさびWasabi – a green, super-hot paste made of a type of horseradish root
  • 明太子Mentaiko – This cod roe-based seasoning is popular in both fish delicacies and potato chips
  • しょうゆSoy sauce and ポン酢ponzucitrus sauce
  • マヨMayonnaise
  • Ume, a tart and aromatic Japanese plum that gives a sour flavor.

The leading potato snack producers are Calbee, Tohato, Royce, Koikeya, Chipstar, and FritoLay.

Caramel Corn

It’s definitely not the caramel-topped popcorn that we adore in the west – Japanese caramel corn is something else.

First created by the snack manufacturer Tohato in the ‘70s, this puffed corn snack is similar to a Cheeto – but sweet. It’s combined with peanuts for a wonderful savory-sweet combo. It also comes in sweet potato, sakura milk, and pumpkin flavors!

Shrimp Chips

You’re probably aware that a large portion of Japanese recipes include seafood. So, it might not come as a surprise that the island nation enjoys seafood snacks too!

Calbee, a brand name as legendary as Lay’s, launched the first shrimp snack back in 1964. It’s branded under the name Kappa Ebisen (かっぱえびせん). It has an airy texture with an incredible crunch.

Shrimp Crackers

The snack’s main ingredient is, of course, shrimp, minced and mixed into the dough and baked. Ingredients like wheat flour, starch, and vegetable oils are added to achieve the snack’s legendary texture.

The original shrimp chips are still the most popular option, but wasabi, yuzu (citrus), and garlic flavors are available too.

Ika (いか) – Squid Snacks

Calamari treats are a national favorite – and they’ve been around for a long time! Grilled and dried bits of squid are a traditional “finger food” and they go great with drinks.

There are many squid dishes out there, but there are basically three famous calamari snacks in Japan:

  • Surume ika (スルメイカ) – This is a very old, traditional recipe. The squid is gutted, dried, and then toasted and shredded to bits.
  • Noshi ika (のしいか) – similar to surume ika but thinner and more tender, we can thank newer food-processing technologies for this snack.
  • Ika no kunsei (イカの燻製) – Smoked squid – long strips of squid, smoked for a chewy, tender snack.
Surume Ika -Dried and Shredded Squid

Tempura Snacks: Ikaten (いか天) and Noriten (のり)

You might wonder how Tempura (天ぷら) ended up on a list of Japanese snacks. Normally, the deep-fried tempura battermakes any dish crispy and delicious. Tempura flakes, crispy little deep-fried pieces of wheat flour batter, are often used to bring crunch to meals. But why stop there?

Tempura is so widely loved in Japan that it’s eaten both fordinner and as a snack. In particular, tempura is mixed with squid or seaweed to make deliciously crunchy bite-sized pieces sold in a bag.

Ika ten, the squid tempura, is a uniquely textured snack that manages to be both chewy and crispy. Nori ten is a combination of seaweed and tempura. Sometimes, these come flavored with wasabi. Both kinds of tempura snacks go incredibly well with drinks!

Rice-based Snacks in Japan

Rice is a basic staple in any pantry in Japan. So, it may not come as a surprise that many types of savory and sweet rice snacks exist too, especially in the form of crackers. The dry rice cookies and crackers are collectively called beika (米菓).

Baked, fried, or grilled, there’s an incredible variety of rice crackers out there. Practically, each region in Japan has aspecialty rice snack with ingredients or recipes that can’t be found anywhere else. Two major categories of salty rice snacks are senbei and okaki.

Senbei (煎餅)

Ask any senior in Japan what salty snack first comes to their mind, and the answer will likely be – senbei.

Senbei is a simple type of rice cracker with a long tradition behind it. You can buy a bag of senbei in any supermarket. But it’s also nice to find specialty stores that sell this type of snack in bulk – the traditional senbei stores have a lovely retro vibe to them. In many cases, the displayed price is per piece (or 2, 3, 5 pieces). That’s because senbei is usually a rather large disc shape, about the size of a palm of a hand.

Assorted Senbei crackers

This type of snack is usually made of non-glutinous rice (uruchimai) flour, but some regions of Japan use different types of flour. In particular, Kanto-region senbei is typically made of fine non-glutinous flour, which gives it a strong crunch. The senbei in Kansai uses glutinous rice flour, which gives it a softer texture. The dough is shaped and baked, fried, or grilled over charcoal.

Senbei traditionally accompanies green tea, so it’s no wonder that many types and grades exist. Most commonly, the crackers are seasoned with soy sauce, seaweeds, squid, black sesame, or chili pepper. From the deep-fried supermarket variety to artisan-grade senbei with unique flavors – everyone can find a version of this snack that they love.

Kaki no tane (柿の種)

With a similar recipe as senbei, kaki no tane is one of the most popular snacks to go with beer in Japan! This elongated, dark-orange piece of crisp looks very much like a persimmon seed – which is what the name of this snack literally translates to.

Yet – kaki no tane contains no persimmons nor their seeds – it’s a combination of slightly spicy rice crisps and peanuts.

Kaki no tane

Also known as Kaki-pi, kaki no tane originally comes flavored with chili, but it also comes in various aromas including mayonnaise, wasabi, chocolate, cheese, curry, and umeboshi.

Okaki (おかき)

Okaki is somewhat similar to senbei – they’re both salty rice snacks.

But there are two key differences that set okaki apart from senbei:

  • Instead of less glutinous rice varieties, okaki are made out of mochigome, the sweet, super-glutinous rice typically used for sweets. In a way, okaki is essentially cut, and dried, baked, or fried mochi.
  • Okaki are smaller than senbei, and they come in various shapes. An even smaller variety of tiny finger snacks is called arare (あられ).

Even though sweet rice is used, and the cracker is made out of a traditional Japanese sweet, okaki are savory snacks. Seasonings like soy sauce, salt, pepper, black sesame, nori seaweed, and other savory delights are added to enhance the salty flavors of okaki.

Arare – Fried Rice Crackers

Snacking Away

Savory snacks are, possibly, something people are universally drawn to. There are simply very few things in life that are as sweet as licking deliciously salty seasoning off your fingers after a bag of crisps.

If you’re satiated with Western snack flavors, Japan has a lot of fresh variety to offer. Many savory, salty, umami, and spicy snacks are available in unique flavors that you’ll find nowhere else in the world!


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